In 2002 I created a handbag out of an old skateboard. Word got around, and people wanted more.
I quickly realized I was building a brand. The line grew to include handbags, belt buckles and jewelry. Each piece is made by me, by hand, with love. The bags have gotten a lot of press, they are sold around the world and I even got to meet Tony Hawk's mom.
Boards 4 Bowls Program
In order to create these bags I relied heavily on the skate community to give up their used boards. To help return the favor I established the boards 4 bowls program. Money was donated for each board I received to help build public skateparks. The Tony Hawk Foundation was the charity partner.
Artist Series
An artist series was created by sending boards to a group of well-known street artists. They were asked to paint, carve, or collage on the boards and send them back. I then cut them up and created 2 bags from each artist. The bags were shown in LA & NY galleries and auctioned and over $10,000 was raised for Adaptive Action Sports. Skateboards were supplied by Stereo, Etnies and WESC were also a sponsors, and Vapors Magazine was the official media sponsor. Artists included Shepard Fairey, Barry McGee, Kinsey, Jason Lee, Chris Pastras and more.
Due to the success of this collection, I curated an artist series of belt buckles which also sold online to benefit Adaptive Action Sports.