How many more episodes of rich women doing stupid things can America watch? Ok, stupid question. We wanted to create something different. More real. More beautiful. Less trashy. A show about a group of real friends from a real NYC neighborhood most people have never seen before. 

Back in 2011, three friends and I turned a "wouldn't it be cool if" into a real thing. We pitched it to networks from HBO to The CW. The show premiered on January 9, 2012 on MTV to rave reviews by the press. It is the first Latino focused, dual-language reality show to air on a major network, bringing a bilingual cast to a million homes each week. It ran for a full season of 12 1-hour episodes and built a loyal audience who still ask for more.

An OOH/transit campaign introduces the cast and a mobile app gives users a GPS guided walking tour of Washington Heights, narrated by fan favorite, Ludwin.