When was the last time you thought about the Port Authority? Probably when you were stuck in traffic on the GWB and pissed. so we invite people to go ahead and BLAME THE PORT AUTHORITY.
There is no pulling the wool over they eyes of New Yorkers, so we come right out and admit the unavoidable fact that while we’re fixing the stuff that needs to be fixed, it's gonna suck.
Signage in work zones will take the steam out of their anger, and direct them online for more info. The landing page will give New Yorkers exactly what they are looking for, a straight answer and a place to speak their minds. And a mobile app will help guide people through their weekly commutes.